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A brand on the launchpad. &New and some of its most iconic pieces of furniture

A brand on the launchpad. &New and some of its most iconic pieces of furniture


Born only 4 years ago, &New is quickly gaining its market share by manufacturing innovative contemporary pieces of furniture for interiors.

When The Architectural Digest 4 years ago recommended &New as one of the most promising brand worldwide, they couldn’t expect they would have gained the trust of the market and the pleasure of the audience in such a short time.

Nowadays, &New, founded in 2014 by the British Jo Wilton, and the Finnish Mirka Grohn, is one of the best names in the field of contemporary furniture for interiors.

What are the characteristics that make their furniture so appreciated? They aim to produce long-lasting, fascinating and unique pieces, thanks to the fact that they are manually manufactured in few batches. The result is that every single product is slightly different by the previous ones. Focusing on the aspect of the product itself, the distinguishing features are the elegant lines and the minimal powder-coated form, outlining a modern piece of furniture.


COLOUR PLAY DINING TABLE

Colour play dining table by &New


Handcrafted in United Kingdom by local craftsmen, it is part of a wider collection, including contemporary benches, stools and cabinets. Minimal lines and bright colours are the guidelines for this collection, raising an exciting feeling. As we said above, the way they manufacture every single piece of furniture makes the customization a must rather than a chance.


GIRAFFE CONSOLE TABLE

Giraffe console table by &New


The most important thing when introducing this modern luxury table are proportions. What actually makes this piece suitable both for classic environments and modern environments is the geometric design of the legs, which suggests compactness. The frame of the table is made with solid brass, while the surface is wooden.


ROBOT SIDE TABLE

Robot side table by &New


I guess this is the most particular shape for a side table you’ve ever seen in your life. Conceived as a bed side table, it is suitable even for other uses, thanks to the unconventional lines of its legs. The piece in the picture is made in solid steel, powder coated in blue.


TALVI CANDLE HOLDER

Talvi Candle Holder by &New


Have you ever heard about Hygge style? This is probably a heritage of the Nordic origins of the co-founder Mirka Grohn. The airy design encloses British aesthetic with Scandinavian simplicity. More than a candle holder we could say it is a sculptural object, great on its own but of course the more units you add the more of an impact it will have. Available in several different colours, it is made in solid steel bar.


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