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The Italian heart pulses in the exotic East

The project by Eurooo in Shenzhen with some products by Pregno and Molteni&C

12 March 2019 73 0

On 22nd July 2018, Eurooo completed the distribution and the installation of some products as part of the Buji Keyuan project in Shenzhen. Let's discover together the products by Pregno and Molteni&C, protagonists of this project!


Pregno was founded in 1970 by Tullio Pregno. The brand stands out for its neoclassical style, the skilled craftsmanship of its expert cabinet makers and its unique and distinctive aesthetics. The apparent gap between classic style and contemporary fashion is outdated, thanks to Pregno and its ability to make the neoclassical style furniture absolutely modern, renewed and full of vitality.

The Riverside collection enhances the excellence and great versatility of Pregno, capable of interpreting the most seductive atmospheres. All the pieces in the collection present the typical relief motif, with sinuous and elegant lines. This is also the case for the TV cabinet, a unique piece of the collection

TV cabinet | Pregno | Eurooo

Meuble de télé de la collection Riverside | Pregno

The trapezoidal structure and rounded corners reveal a rustic and retro look. The glossy lacquered surface is smooth and bright. The contour lines, the rounded edge and the central motif make the set balanced and not at all obvious.

Even the wardrobe with sliding doors is no different. The wooden surface is meticulously treated and the almost mirror-like finish provides a dignified elegance to the product. The right combinations and the use of neutral tones make the product refined.

Wardrobe | Pregno | Eurooo

Wardrobe from the Riverside collection | Pregno


The history of Molteni&C begins in 1934 when Angelo Molteni begins his entrepreneurial activity in Giussano, northern Italy. After 85 years, the Molteni&C group has been able to stand out all over the world, thanks to numerous collaborations with the biggest designers on the international scene. Fully cured production, preservation of the natural qualities of the materials, simple but functional design: these are the indistinct qualities of all products by Molteni&C.

The particular processing of wood and the maintenance of its natural characteristics is clearly visible in the coffee table When, available in different heights and finishes.

Coffee table When | Molteni&C | Eurooo

Coffee table When | Molteni&C

Molteni&C has always adhered to a noble, quality and rich cultural heritage style. The D.153.1 armchair, for example, has been part of Molteni&C's history for almost 70 years now. Designed in 1953 by Gio Ponti, the D.153.1 armchair was then presented at the Salone del Mobile.Milano in 2012. The structure is in satin-finish brass while the upholstery is in leather or fabric.

Armchair D.153.1 | Molteni&C | Eurooo

Armchair D.153.1 | Molteni&C

Pregno and Molteni&C fully represent the Italian elegance and style so requested in China. Thanks to the Eurooo project, the desire of the Chinese people to own a house in typical European style, with an elegant, balanced and refined decor, was fulfilled.

If you are interested in the products of Pregno and Molteni&C described above or you want to ship your products to China thanks to the service offered by Eurooo, do not hesitate to contact us!

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