The major fairs of furniture and furnishing accessories of this early 2019 (see Imm Cologne, Maison et Objet - Paris, Bau - Munich) are announcing it: the Salone del Mobile.Milano is now at the door! Eurooo, as a leading platform in the furniture industry, will closely follow every new update coming from the most important furniture fair in Italy, and will guide you to discover the brands, the novelties, and the new trends for the 2019 home décor.
Undoubtedly, Moooi is one of the top international brands to mention when we’re talking about high-end interior design. This famous Dutch design company was founded in 2001 by Marcel Wanders and Casper Vissers. The brand is named after the designers’ native Dutch word for beautiful - “Moooi”, with an extra “o”, though. For eighteen years Moooi has inspired and seduced the world with its sparkling, innovative and extravagant designs. So lets try to find out together the secret of its international success and some of its more significant designs.
CLOUD Sofa by Moooi
The art direction of the brand is now in hands of Marcel Wanders, an internationally acclaimed Dutch designer who collaborated with some of the leading furniture companies all over the world. When talking about Moooi philosophy, Marcel Wanders said: “We don’t tell designers what to do, we listen to what designers want to make, try to realize their dreams.” Their collections are daring, playful, exclusive and extravagant, based on the belief that design is a question of love. Their models are eclectic and they are always on the edge of cultural interest and commercial reality. All this becomes possible because the crowd of designers that collaborate with Moooi are absolutely welcome to give free rein to their creativity. Marcel Wanders himself created some of the best brand’s designs. In addition to his creations, the company’s portfolio contains a number of models from internationally recognized designers: Bertjan Pot, Maarten Baas, Arihiro Miyake, Umut Yamac, Studio Job, Joost van Bleiswijk, Nika Zupanc and Edward van Vliet.
COPPELIA Lamp by Moooi
But what does this company create? The brand is specialized in the manufacturing of lighting, furniture and accessories. With this unique mixture of timeless products, Moooi manages to create interior environments decorated with an extraordinary and inspiring variety of patterns and colors. These extravagant objects of beauty possess the character and the uniqueness of antiques combined with the freshness of modern times.
LOVE Sofa by Moooi
Moooi’s headquarters are located in Breda, in the Netherlands. Despite being a young company, Moooi has already opened flagship stores both in London and in New York. The company’s products are sold in more than 70 countries all over the world. The brand regularly takes part in the Salone del Mobile (the Milan Furniture Fair) and present their new collections every year since the first year of the foundation.
Last year during Milan design week Moooi presented its new collection in an installation called “A life Extraordinary”. It included some products designed by the brand’s art director Marcel Wanders, as well as models created by Maarten Baas and Atelier Van Lieshout. The collection name was referred to the “extraordinary diversity of life”. It included furniture and lighting pieces inspired by the natural world.
PERCH Floor lamp by Moooi
One of the models presented by the company at the Salone del Mobile last year is Chalice lamp created by Edward van Vliet. This chandelier captures the essential grace of glass. Blossoms of tulip-like flowers define the lamp, diffusing light naturally and reflecting floral pattern enclosed within each chalice. The result is a new bouquet of light, manufactured in two sizes.
CHALICE Lamp by Moooi
Something Like This sofa is a celebration of the designer’s love for sketchy drawings translated into a soft, unusually modelled sofa. This model was created by Maarten Baas in 2018 and presented during Milan design week. Just a few years before its creation, Baas approached Moooi with a very unique concept. “I’d always wanted to make a sofa that looks “something like this”: like a quick drawing. My works are often developed from spontaneous sketches – rough drafts that end up as perfect products. Moooi, being a brand that wants to make a difference, didn’t want to produce another variation of what we already know. This style of modular sofa hadn’t been done before, and Moooi wanted to go all the way.” Something Like This sofa celebrates asymmetry, it commands attention and doesn’t take itself too seriously. This extravagant and original model reflects the main philosophy of the brand: it has always strived to give a complete freedom to its designers creativity in order to originate something extraordinary and absolutely innovative.
SOMETHING LIKE THIS Sofa by Moooi
One of the most unusual and extraordinary designs created by Moooi is undoubtedly O-shaped rocking chair. Tucked into the rounded body of Marcel Wander’s rock star, you can feel free to let your imagination wonder, nursed by the rhythmic movement of this fluctuating beauty. It’s more than a simple seater, O. rocking chair is an icon with its own identity.
O. Rocking chair by Moooi