The most visited and crowded stands at the Salone del Mobile.Milano 2019 are certainly those of the great brands of Italian design, a guarantee of great quality and prestige. From Casamilanoto Poltrona Frau, from Molteni & C to Kartell, passing through the classicism of Ceppi Style, this 58th edition certainly doesn't leave us with a bitter taste. Let’s retrace the philosophy and the concept behind some of the major brands of the most diverse styles met by Eurooo at the Salone del Mobile, showing at the same time a preview of some of the latest products introduced.
CASAMILANO (hall 07 L 20 L 20)
Casamilano was born in 1998 and debuted in the same year at the Salone del Mobile in Milan. Casamilano's goal has always been to guarantee the highest quality while fully respecting the environment. At the base of its products there is the knowledge of wood and the respect for the craft tradition of Brianza, in northern Italy. The entire Casamilano production is in fact completely made in Italy. In addition to standard products, Casamilano creates customized furnishing proposals, using the best materials and an entirely Italian workforce.
CARTESIO coffee table and NANA armchair | Casamilano
The Cartesio coffee table is available both in the high table and in the low table version, as shown in the photo above. Cartesio has an unusual irregular shape and a structure entirely in brushed steel with gold-colored finishes. Cartesio is the demonstration that a unique and simple design certainly does not make the product monotonous or obvious.
The Nana armchair, also by Casamilano, has a structure entirely in fir and birch wood. The multilayer padding ensures the maximum comfort and the wide variety of available coverings guarantees the right degree of customization.
MOLTENI & C (hall 20 A 01 B 04 C 02)
Aware that nothing is ever enough, Molteni & C has been pursuing a single goal since 1934: impeccable quality. As in a long obstacle run, juggling the need for new trends and the enrichment of materials, Molteni & C always focuses on the creation of highly refined products; modern but at the same time full of very strong distinctive features.
Even the bed presented by Molteni & C during this edition of the Salone del Mobile.Milano 2019 certainly does not dash expectations. The apparently simple design conceals a care in the selection of materials, to always guarantee the maximum of functionality and elegance. The typical warm tones of Molteni & C can also be found in this new bed. The bed frame is padded, so as to make the whole product and the entire room even more welcoming.
POLTRONA FRAU (hall 20 E 01 E 02 E 06 F 04)
Poltrona Frau has always been associated with a product of extreme quality and refinement: leather. Poltrona Frau is in fact highly specialized in leather craftsmanship. Each processing step is carefully followed by the Poltrona Frau craftsmen, to ensure the maximum quality and the best yield of the final product.
GET BACK Sofa | Poltrona Frau
Even for this year, the main products introduced by Poltrona Frau at the Salone del Mobile.Milano maintain the common thread of the brand. One of the innovations introduced is in fact the Get Back modular leather sofa. The concept behind the name of this new Poltrona Frau sofa is interesting. Get Back refers to a Beatles song that repeats "Get back, get back, get back to where you once belonged". The designers Ludovica and Roberto Palomba reinterpret the text applying it to the world of design and creating a product that wants to represent a return (get back, precisely) to comfort, to a welcoming space where everyone can really feel at home, without forgetting the elegance.
KARTELL (hall 20 A 15 B 14)
Kartell is synonymous all over the world with plastic products, extremely simple but not to be underestimated. The continuous evolution in the use of plastic materials and the experimentation of new technologies and processes are fundamental for Kartell, always striving for innovation both in terms of functionality and the aesthetic qualities of a product. Each Kartell collection is multi-functional, easy to use and has undeniable aesthetic appeal. Color, irony, transparency and unique shapes: Kartell products are recognizable at first sight.
COMPONIBILI cabinet | Kartell
At the Salone del Mobile.Milano 2019, Kartell introduces new colorful elements, such as these nice containers from the Componibili collection, available in different heights and colors. The project that animates the Componibili system is the vertical overlap of the single pieces that, through simple interlocking, go to compose practical and resistant container furniture, with an ABS structure. Proposed in a round and square shape, the Componibili units can also rest on wheels.
CEPPI STYLE (hall 04 F 09 F 15)
Unmistakable design for luxury furniture ready to dictate the style of custom furniture: this is what Ceppi Style represents. The design of Ceppi Style remains however unmistakable: sinuous lines, refined materials and a classicism that never gets old.
The living room is par excellence the area of the house where you can relax in peace. This is why the Ceppi Style sofas are designed and processed to cradle you between the soft upholstery and fine fabrics. This sofa, presented at the Salone del Mobile.Milano 2019, is for sure the perfect example.
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