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Roche Bobois: The French Art of Living

Roche Bobois: The French Art of Living


Roche Bobois is a renowned furniture manufacturer that offers a wide range of highly functional and beautiful designs that perfectly reflect the best of French style and Art de Vivre.

The French company Roche Bobois is one of the world’s leading manufacturers of design high-end furniture. The brand produces a wide range of modern luxury furniture: sofas, armchairs, chairs, tables, beds, storage units and other home furnishing. All the products are original, highly customizable and exclusively made in Europe. The unique collections by Roche Bobois often originate from its successful and fruitful collaboration with internationally renowned designers like Ora Ito, Sacha Lakic, Christophe Delcourt, Stephen Burks, Marcel Wanders and famous fashion-design houses like Jean-Paul Gaultier, Missoni Home, Christian Lacroix Maison.


Roche Bobois | High-end French Furniture | eurooo.com

MAH JONG Sofa by Roche Bobois


Roche Bobois is the history of two families, the Roches and the Chouchans, not predestined to meet. The story of Roche Bobois begun in Paris in 1950 when Jacques Roches purchased the old Alexander Dumas theater on rue de Lyon and built two stores. His two sons, Philippe and François, joined the family business and decided to develop the company, starting the distribution of the best contemporary furniture. They were heavily inspired by Bauhaus designers, such as Minvielle, Steiner and Airbourne and by renowned designers of the moment such as Pierre Paulin and Marc Berthier. At the same time, the Chouchans were selling furniture in Paris on Boulevard Sébastopol at "Au Beau Bois" (which later became Bobois).


Roche Bobois | High-end French Furniture | eurooo.com

MONTGOLFIERE Sofa by Roche Bobois


In 1960, not yet acquainted, Francois and Philippe Roche and Patrick and Jean-Claude Chouchan attended the Copenhagen Salon. The discovery of Scandinavian furniture gave them the idea of importing furniture and selling it in Paris. When finally, they met, together they decided to design their first catalogue and to launch the national franchise. Their adventure was just beginning. In 1961, they designed their first nationwide advertising campaign in Elle magazine. Excited by the great success that followed the campaign and by the growing sales figures, they decided to combine both their resources and their names. Roche Bobois became a brand name and started gaining its own identity.


Roche Bobois | High-end French Furniture | eurooo.com

BUBBLE Sofa by Roche Bobois


In the 70s the television became so popular that it signed a drastic change in lifestyle and household, making the sofa a real “must have” in any living room. Sofas were also the core of the well-known Contemporains collection by Roche Bobois. In the 80s the company enriched its catalogue with Les Provinciales, a collection that would feature reinterpretations of traditional French furniture. In the 90s Roche Bobois followed the trend of the moment, fusing ethnic influences with modern creativity, and presented Voyage collection.


Roche Bobois | High-end French Furniture | eurooo.com

NOTA BENE Sofa by Roche Bobois


With the beginning of the 21st century Roche Bobois intensified its global expansion by opening brand stores in prestigious cities around the world. Today with over 250 stores in 50 countries the brand can be worthily considered one of the world leaders of high-end furniture design and distribution.

 

According to Roche Bobois motto "Design for Living", the brand also started numerous successful collaborations with both with renowned designers and emerging new creative talents from around the world. Roche Bobois offers a wide range of highly functional yet beautiful designs that celebrate the best of French style and Art de Vivre.


Roche Bobois | High-end French Furniture | eurooo.com

HORTENSE Bed by Roche Bobois


In 2010, Roche Bobois celebrated 50 years of design and international development, with numerous events and a new partnership with the famous fashion designer Jean-Paul Gaultier. Today Roche Bobois presents a wide range of furnishings for every ambience, from the living room to the bedroom, as well as a distinctive choice of weatherproof outdoor furniture. Roche Bobois furnishings are unique and a high value of brand recognition. Still, the company is able to offer an exceptional variety when it comes to customization. Its customers can choose between a vast selection of options like form, color, leather, finishing and other details that make every piece of furniture become one of a kind. 


Roche Bobois | High-end French Furniture | eurooo.com

HEUTEVILLE Bookcase by Roche Bobois


An increased awareness of how human activities may impact on the environment has moved Roche Bobois to develop a new and more sustainable approach to design and manufacturing process. The company has increased its commitment to ensuring that all its products are more environmentally friendly. Roche Bobois pays a particular attention to the sustainability of the materials, finishes and coatings, to the recyclability of different types of material. Besides, the brand is constantly reducing CO2 emissions and increasing transportation efficiency.


Roche Bobois | High-end French Furniture | eurooo.com

LONG ISLAND Sofa by Roche Bobois





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