2018 is a very important year for Flou: its most renowned design piece, the Nathalie bed, celebrate its 40th anniversary. The Nathalie bed accompanied Italian people in the social transformations and cultural changes of the seventies, before rising to the status of icon all over the world. And if, at the age of 40, a company can still play a fundamental role in the interior design world, it must mean that they haven’t lost their ability to interpret the clients’ needs and tastes. the design products that have reached the same milestone can be counted on the fingers of one hand without having in any way suffered the inexorable decline of others. Since Vico Magistretti created the Nathalie bed, this model has always managed to charm for its simple elegance, its soft and sophisticated lines, its cozy and comfy appeal.
In the year that sees the celebration of the 40th anniversary of Flou and of the Nathalie bed, the company wanted to surprise the audience by presenting a new collection, inspired by tradition, but looking towards the future. The "Casa Flou" exhibition at the Salone del Mobile 2018 presented environments where new pieces and iconic designs were flawlessly combined, to tell a story about the company’s values. Nathalie by Flou maintain its most recognizable feature: the two little bows on the sides of the headboard. It is the first modern textile bed of Made in Italy design, and Flou celebrates its success with pride. Now, Nathalie turns 40, and has never looked so young! Nathalie has even made his film debut, like the icon it actually is, with the short film "The perfect bow. The short movie is visible was shown at the Milanese Fuorisalone, during the Design Week. The film follows the story of a couple, with symbols that represent the milestones in their life: from the pink bow that celebrates the birth of their daughter, to the laces of her first shoes, from the birthday festoon to the ribbon that closes the graduation diploma, up to the decoration of her wedding dress. Following the steps of this happy family, there is always Nathalie: an evergreen design that passes from generation to generation, with the same timeless beauty. And when its bows merge with the other beautiful ribbon, the one that announces the birth of another baby, the nephew, the story ideally continues: Nathalie will always be the faithful companion of family life.
The fully removable headboard cover, which can be also customized, is part of this timeless icon. It was 1978 when Nathalie was born, a period of emancipation and change: this bed did its part in revolutionizing the bedrooms of thousands of Italians, and marked a typological, formal and structural innovation in the history of contemporary furniture. Today the project signed by Vico Magistretti keeps its appeal and fame intact. Flou celebrates it with a limited edition of 299 specimens, made exactly like the launch model, like a homage to the icon that made the company what it is today. Those were the years when the trend of the duvet had first arrived: and Flou thought of extending this concept to the headboard. Rosario Messina, an enthusiastic co-owner of the newborn Flou, understood the extraordinary potential of Vico Magistretti’s idea. The idea of a removable headboard cover, which could be matched with the bed linens, came almost naturally after the first intuition.
Today the CEO of Flou, Massimiliano Messina, focuses on the emotional value of his company’s designs: he always tries to keep in mind the thousands of people who have chosen Nathalie as their bed, welcoming Flou into their lives, to witness some beautiful moments. After all, Flou is a family business, which aims to take care of other families all over the world, with the same care and attention they would do with their own. All these efforts have certainly been rewarded, not only by the brand’s success, but more recently by the prestigious prize Compasso D'Oro of 2008, for the quality of research and the excellence of production.
Nathalie by Flou is a perfect bedding piece for children’s rooms as well. The possibility to personalize and customize every part of this bed will make you able to match it perfectly with a playful and enjoyable kids interior decor. Your children can chose together with you colors, patterns and material of their first Nathalie bed, to create a unique Flou piece that will accompany them through their childhood. Moreover, the Nathalie beds of today can be equipped with roomy compartments underneath the bedframe: some extra storage space turns out handy in every house, and most certainly in a kid’s room.
When interior design is associated with Made in Italy, the results can be nothing but true icons. Kartell is another Italian company that managed to build an empire upon creativity, hard work and traditional values. To find out more about the history of this example of Italian excellence, take a look at this article.