How did Kartell bring such humble material to high end design standards? How did this company transformed plastic into something so iconic? Kartell’s goal was always to push innovation to extremes, to experiment with new technologies and materials, to face increasingly complex problems, to support designers' creativity with the maximum freedom. Kartell pursues challenges and always manages to be ahead of its times: the brand brought the plastic into the home and gave life to a second "industrial revolutions", so to speak, in home décor and interior design.
Once upon a time…
It all began in 1949, when its founder Giulio Castelli decided to put to good use the discovery of the new polymeric materials that the market was making available. His intuition started from a simple idea: using plastic to create, in an industrial way, objects of common use. Today it might seem like an ordinary concept , but at that time it was absolutely avant-garde. His intent was to create beauty through innovation, to surprise and amaze the market with something new.
From this simple idea, the famous Componibili cabinets line was born. This first piece of furniture designed by Anna Castelli Ferrieri in 1967, is the symbol of the ennobling of plastic, an icon that has changed the destinies of a poor material: from packaging and wrapping to high-end modern design. It was 1967 when Anna Castelli Ferrieri, Kartell founder's wife, first designed this peculiar pieces. Originally named “Mobili 4970/84”, they had an immediate great success. What the public loved about them was their versatility, the simplicity of their mechanical and their stylish modularity. This unique design of furniture was meant to be combined according to the customers’ taste in a million different compositions. This design by Anna Castelli Ferrieri is a true icon and it went through half a century without losing its appeal. With a charm that goes way beyond trends and styles related to time, the Componibili line by Kartell is a piece of the Italian art history as much as the beautiful paintings that people admire in Museums. Even the MoMa in New York wanted to make this unique pieces of furniture a part of the permanent collection.
Just a family company
The continuous research has made possible for Kartell to add new characteristics to this material, such as satin finishing, transparency, flexibility, resistance to atmospheric agents, softness and a wide variety of colors. Turning plastic from a functional object into a real luxury item is the great legacy of this brand. The story of Kartell is the one of a "family" company: a concept that, at least apparently, seems to hardly fit to the reality of a brand with 120 flagship stores and 4000 points of sale all over the world. But the truth is that the values of the brand stayed the same throughout the years, transmitting from father to son (or daughter) with the same intensity and passion. That is why Kartell’s designers always nurture they creativity: to keep the fiery passion that made the company famous always burning with new ideas.
With the Marie of Philippe Starck, first designed in 1999, transparency enters the world of furniture. This was the very first chair in transparent polycarbonate, made with a single mold. It is not hard to see how it can perfectly fit any design contest: it can be the perfect complement for a modern and minimalist living room, or it can act as a charming contrast when combined with some classic or antique furniture. The Marie chair, with its astonishing simplicity, marked a turning point in Kartell’s journey, and in contemporary design history. From its creation, transparent plastic became Kartell’s signature, and a synonym of true elegance.
The revisited Baroque
In 2002, Louis Ghost was created by Philippe Starck. The reference to the Louis XV style makes it a symbol of the revisited Baroque. Its expressive power immediately charms, excites, fascinates. Moreover, speaking on a technical level, it is a courageous example of polycarbonate injection in a single mold. The Louis Ghost armchair characterizes the company's image more than any other product made up until then. The revisited Baroque shape, as Starck himself states, derives from the collective memory of the Western culture. Two years later, in 2004, another iconic piece was created by Ferruccio Laviani, following the same inspiration: the Bourgie table lamp.
Kartell for kids
Some might think that the furniture designs by Kartell have a naïve look, seemingly inspired by the children’s world. Well, they are not wrong. The very first made Kartell chair was, in fact, meant to be a kids seat: in 1964 Marco Zanuso and Richard Sapper designed the 4999 model, the first chair in the world entirely made of plastic for the Compasso D’oro design award. This kids chair won the contest and was a great source of inspiration for the future of the company. Fifty years later, Kartell goes back to basics the Kartell Kids line for the 3-8 year olds was launched. This exuberant collection incorporates the elements that have always characterized the Kartell style, bringing the most famous pieces of the brand into little children’s world. A design for kids must be joyful, practical and, most importantly, fun!