It has just been a day since Maison&Objet trade fair in Paris has wrapped up, but we still want more. It was a massive five-day celebration from September 7-11, 2018, with thousands of brands showcasing their products and as the flash lines promptly said, it was indeed an unexpected rendezvous.
An evolution rather than a revolution.
This month, MAISON&OBJET’s “Cahier d’Inspirations” gets a brand-new format. The Trend Mook is designed to be a tool to stimulate you and aid in your prospection. It analyses trends, explores major evolutions in society and paves the way for your discovery of the emerging sectors of creativity and innovation. In this first and eminently “Virtuous” issue, you’ll discover some delightful, new, eco-friendly materials, a selection of key products and an analysis of a new and demanding consumer profile: “the aspirational class”.
Interior design styles are just as diverse as fashion trends. The challenge for specifiers is scouting new ideas, finding new inspirations.
Fundamentally multi-sector and cross-industry, MAISON&OBJET Paris provides a snapshot of the market twice a year in Paris. The broad, yet curated offering shown gives the fair a unique edge. This is why a pertinent structuring is strategic to attract brands and buyers, and keep them engaged. As a platform entirely dedicated to business, it is constantly striving to serve better. M&O Paris is taking on a new challenge: a complete overhaul of its structure. The new layout is the reflection of the organisers’ wish to go back to basics.
It is constantly re-examining its positioning in relation to the shifts in the market in order to best meet the needs of lifestyle industry professionals.
The priority is to create the right experience to meet the needs of our exhibitors and visitors. Since its inception, the fair has always seen two categories of visitors, each with very different expectations for their visits: retailers and specifiers. Both have very little time – a day and a half on average –, which makes their time all the more precious. They share a common goal however: to find what they are looking for as easily as possible.
For them, MAISON&OBJET Paris has come up with a new Maison hub, making precise and inspiring changes to achieve just the right balance. Four realms were defined geographically and temporally, with self-explanatory names: Unique & Eclectic, Today, Forever, Craft.
Interior designers, interior architects and high-profile buyers all favour a style-oriented, lifestyle-based approach to picking furniture, accessories, and creative technical interior solutions. For this reason, establishing an appealing atmosphere is essential.
MAISON&OBJET Paris is highly regarded by French and international buyers – whether for novelty shops, concept stores, department stores, online shops. Always in pursuit of accessories, ornaments and all sorts of decorative objects, these visitors organise their visit by product typology.
The interior design market is growing again, both in France and internationally. But faced with the prospect of a crumbling retail business, professionals need to differentiate themselves with a strong and intelligible brand identity. As a result, buyers need to keep an eye out for new finds and explore new territories. When they are visiting the fair, what they want is to go straight to what they need, but still have the opportunity for surprising discoveries.
Home Accessories, Home Fragrance, Home Linen.
MAISON&OBJET is the major event for professionals working in the art of living in all its rich and varied expressions. The lifestyle show brings together a 360° product offering. Decoration, design, living room furniture, accessories, textiles, fragrances, the world of children, tableware, etc. The styles coexist in a multifaceted way, throughout the inventive show design which enlivens the spaces. This extraordinary diversity is in line with the varied expectations of global markets. With each session, the great lifestyle platform, at the intersection of business and creativity, reveals solutions to visitors from around the world in search of uniqueness. MAISON&OBJET PARIS offers a clear perspective of three areas: MAISON and its wide range of interior decoration, organised into different worlds; Objet, the show’s concept store, ideal for retailers; and finally influences. A new offer that has been created to facilitate communication and the unearthing of new products.
Each year, the show celebrates the Designers of the Year and Rising Talents. An inspired talent detector, it picks out emerging talents and celebrates the values of style. This year, Maison&Objet announced Cecilie Manz as The Designer of the Year, by showcasing her work in a space entirely designed by and dedicated to the Danish designer. Andrea Branzi, Piero Lissoni, Luca Nichetto, Giulio Cappellini, Rossana Orlandi and Rosita Missoni nominated Federica Biasi, Antonio Facco, Marco Lavit Nicora, Kensaku Oshiro, Federico Peri and Guglielmo Poletti as Rising Talents defining the future of Italian design.
Through its lecture series on major themes explored by international experts, MAISON&OBJET provides a source of exclusive and forward-looking information to help understand and foresee market trends.
Overall the show that knows the current atmosphere, a projection into the future of living.