41ZERO42 has another vision for ceramic design, developing excellence and modern ceramics for home.
The simplicity of a ZIP code to identify a place of belonging and all the values that are related to it. A creative space, which aims for excellence in ceramics, the importance of his research and its content. A young team held together by common interests. A language that is shaped by the contamination of elements from many different contexts. We are convinced that to make something stimulating to the eye, one should seek outside ones confinements as well as within. Closure is limiting, think that only the “unique” is considered to be new this is reductive. It is the right balance between these two aspects that animate us. When we design, our attention is fixed to space, the atmosphere that it should reflect; we think that within an environment, our goal is to become tools of the project. Importance is given to the concept of being transversal between our collections to give emphasis on the way we want to express our project. Our eyes are focused on three guidelines: the past, for memory and prior knowledge not to forget; the present, for aesthetic; the future, for technological research. An idea or a project needs to transmit and convey content, a story. The stories – that excite us, that we are passionate about and that we try to tell – become the lifeblood of our curiosity and creativity. Call us storytellers, we will not be offended.