FLOOR_STORY is a maker of beautiful rugs, with an eye on craft and unique design. Based in London's Shoreditch district, our showroom is home to hand-made rugs that prove our off-beat approach to rug design creates the very best results.
We're east London's friendliest rug dealer and known for our bold approach to rug design. Through the championing of young design talent and collaborations with established stars, we've built a unique and sometimes left field collection of beautifully made rugs. Standing alongside discoveries made on our regular trips as well as a series of in-house designs, at FLOOR_STORY you'll find rugs that celebrate diversity and creativity.