Giovannetti was born in the mid 60s with the desire to innovate through collaborations to develop brilliant furniture. Giovannetti products are exhibited in 13 museums all over the world.
The innovative spirit and the desire to amaze are evident from the earliest productions: the Bauhaus created in collaboration with Roberto Tapinassi, the Bazaar born from the long relationship between Giovannetti and Superstudio. Definitive maturity and success come with Anfibio (1970), Alessandro Becchi's masterpiece, the sofa that is not a sofa, the bed that is not a bed, golden compass in 1972, sold in tens of thousands of specimens and exhibited in 13 museums in the world.
The company, was founded and is still leaded with great energy by Chevalier of Industry Benito, Luigi Giovannetti. It was born in the mid sixties and gained immediately the worldwide attention with its innovative and researched products, perfectly matching the climate of experimentation of those years, when new forms were created and new ways were sought to satisfy the growing necessity of relaxing.
It's sucess gave Giovannetti the possibility to popularize its proper image abroad during the eighties and to enter in contact with commercial and manufacturing entities of other countries, affirming itself on the american, canadian, australian, japanese and german market, riding the wave of the growing interest towards the made in Italy. In the past years interesting ideas for personalized furnishing areas have been presented by giovannetti, such as Link, Roly-Poly, Jetsons, the relax-chair Gabbiano, all confirming the companies will for innovation, supported by the original solutions and the high quality of production, which have always been the firm points in the company’s activity.