The brand name Love Tiles was created in May 2008, replacing the brand name Novagres. This recent project, associated to a new concept of emotional marketing, aimed at following a communication and marketing policy started two years before. The challenge was to bond people, through affections, to a way of being and feeling each space within their homes, created by elegant, exclusive and unrepeatable atmospheres.
The recent history of Novagrés - Indústria de Cerâmica, S.A. dates back eighteen years to 1990 when it started its activity with the production of glazed paving tiles in vitrified white body, going on to produce monoporosa coatings in 1996. In March 1998, the company placed an innovative product on the market, characterised by its large dimensions, by the smoothing of the edges and by the quality of the design definition, in this way consolidating its leading position within the market of luxury items.