Roche bobois is the story of two families, the Roches and the Chouchans, not predestined to meet. In 1950, Jacques Roche purchased the old Alexandre Dumas theater on rue de Lyon and built two stores. His sons, Philippe and François, joined the company and together established the company's development strategy. They began to distribute the very best contemporary furniture, which was heavily inspired by Bauhaus designers, such as Minvielle, Steiner and Airbourne, and equally inspired by renowned designers such as Pierre Paulin and Marc Berthier. At this time, the Chouchans were selling furniture in Paris on Boulevard Sébastopol at "Au Beau Bois" (which later became Bobois). Roche Bobois is a world leader in furniture design and distribution. Working closely with renowned designers such as Ora Ito, Cédric Ragot, Sacha Lakic, Christophe Delcourt and Stephen Burks and with Haute Couture fashion houses such as Jean Paul Gaultier, Sonia Rykiel Maison and Missoni Home, Roche Bobois offers a broad range of exclusive made-to-order designs, manufactured with a high level of customization in small European workshops.