Soma is a sweedish design brand that designs and develops sophisticated modern wooden furniture.Soma manufactures colored and metal chairs,tables stools
SOMA went from idea to reality in spring 2016. We asked ourselves what was missing in todays market? High quality furniture for a fair price with good and thoughtful design, for the public spaces.
Hans Johansson, CEO of the company Alfing in Älmhult wanted a new challenge. The fact that he already runs a subcontracting company in the steel industry with more than 80 employees. In addition to subcontracting he already had two proprietary products Alfing Comfort seats and Terri forest machines, bit that was not enough. He wanted to produce and sell his own products, without intermediaries, made and shipped directly from the factory in the heart of Småland.
His entrepreneurship took off November 5, 1993 when he and his wife Kerstin bought Alfing. After a slow start the company took off after investing heavily in equipment, premises and staff. Alfing currently has 11,500 m2 workspace with more than 80 employees and still growing. Once the SOMA business concept began to grow the name was an easy decision. His two daughters were the inspiration for the company’s future, Sofie and Malin.
“Me and my sister were 2 and 4 years old when the company became a part of our lives. Time spent with Dad meant time at the company, which we loved. Hand trucks became kick bikes, pallets became hiding places and pieces of metal were turned into magical inventions. One time we packed bags of screws for a penny, and pretended to have a break in order to get hot chocolate from the vending machine. Perhaps not surprisingly, we both started our summer jobs within the four walls. Brought up with a mentality that nothing in life comes for free, we didn’t just inherit the surname but also our fathers huge work ethic.
Today, 23 years later, we started producing furniture with thoughtful, genuine design. Our goal is to provide our customers with high quality products at a fair price with unique design. We have the products in our blood. Our history and origin is the core of the company, which we are very proud of.