&tradition is a Danish contemporary design company.
Their main mission is to tie tradition to innovation, striving for timeless beauty and quality products.
They create objects that rethink the way to use the materials and the manufacturing techniques, reshaping, redefining and reinventing materials, techniques and forms, finding innovative uses for the same materials.
Although &tradition is influenced by the Nordic heritage, they handpick design talents and production facilities internationally and across the ages.
This is part of their remit to reshape, redefine and reinvent materials, techniques and forms, helping them to find a unique position in the international design market.